Here we go again. Another grueling sales cycle competing head to head in a feature / function war facing a competitor that applies constant downward price pressure. Maybe you’ll win this time – maybe not.

What if there was a way to compete differently? What if there was a way to set your value proposition in a truly differentiated way?

Welcome to the world of selling value.   Sure, effective selling requires great relationship building skills and solid industry and product knowledge, but in today’s competitive environment, that’s simply not enough.

With proper discovery and expectation setting from the very start of a sales cycle, you can be viewed as a trusted advisor and create a selling/buying process in collaboration with your customer that will differentiate you from your competitors and put you in the best position to close business without undue price erosion.

Sell something different…

Create a need that’s unique to your solution…

Move the goalposts…

Change the rules!